The American Journalism Project back-to-school series
The American Journalism Project (AJP) is a nonprofit dedicated to raising funds and awareness for the challenges facing local news organizations across the U.S.
The AJP approached us to create a sharable series of social carousels that could carry real research to a wider audience on Instagram and LinkedIn, timed around a "back-to-school" theme, in a way that would make research about local news feel approachable rather than academic.
The series sparked engagement across the AJP’s Instagram and LinkedIn channels, generating real conversation in the comments.